Somebody really wants to let Justin Green know….So claims my ex-colleague in London, Andrew Smith:
I’m willing to bet that if you spoke to most people working in PR today, the name Avinash Kaushik would mean nothing to them. Even amongst the PR 2.0 digeratti, I suspect he is largely unknown. At best they might be aware he is Google’s Analytics evangelist. Those who have read his 400+ page book on Web Analytics could, I’m sure, be counted on one hand.
Well, I’m now one of them. And what a revelation. This book works on so many levels. First, it is easily the most practical and informative book on the subject of web analytics. Which would make it valuable in its own right. But perhaps more than that, he outlines a practical blueprint for a data driven, outcome based approach to business generally. Which by definition includes PR
Well there you go…
Sphere: Related Content
2 responses so far ↓
1 Daragh // May 16, 2008 at 3:33 pm
I’m just discovering how powerful Google Analytics is so this book is really relevant for me right now. I’ve just bought it on eBay, thanks for the tip.
2 Killian // May 16, 2008 at 3:59 pm
I know a great story about Green, a scottish tour manager, a well known society journalist and a molodovan magican. Anyway, thanks for the ad richard.
Leave a Comment