Remember this little dystopian ditty? It’s baaaa-aack, and this time it’s personal. (Oh, so bad.)
Anyway, the idea behind the Blade Runner of digital media futurism was just highlighting the newly possible - a totally customised news service, where editorial choices about what news is important is drawn from your social networking profile and fed to you. Googlezon and EPIC2014 (I mentioned them in my own Easter 2016 forecast, here) sketched out the technological possibilities. Critics felt their stomachs drop through the floor at the ultimate prospect of killing off completely the communal experience of news. It’s important because we all think it’s important.
Now LinkedIn and the New York Times have partnered so that you’re offered articles to read based on your LinkedIn profile. It’s not EPIC, but it’s a huge step towards it. Brave new world and all that. The future’s gonna be bumpy, traditional media types. Buy a helmet.
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