Twitter viral-seeding. Hmm…

August 15th, 2008 · No Comments

I’m not sure what to make of this. Got an email notifying me of a new Follower on Twitter:

http://twitter.com/VirtualPodium

Who does VirtualPodium turn out to be?

Turns out it’s a promotion, using the Daily Show/Colbert Report, with cooperation from Viacom in a promotion for Comcast, the cable company so beloved of the 27 million US households it reaches that Bob Garfield, America’s Damien Mulley (a bit older, a bit crankier, but still), set up this little love note.

Now, the prize is pretty sweet, it must be admitted - three days in New York city including travel, hotel, transfers etc plus hang on election night with Jon Stewart & Colbert - but is that enough to make you forget it’s basically Follow-Spam? Or is it? Presumably they targeted me via a keyword search for Obama or something, and ya, I’d like the prize, so is it spam at all?

Then there’s the fact that, y’know, this is Viacom - currently suing Google to get all YouTube activity released to them and, incidentally, possibly do critical damage to the basic infrastructure, certainly the ethos, of the web? Which makes me want to send the Viacom CEO for an all-expense-paid trip to Gitmo for a month? Even with all that, I’m still torn.

What does Twitter think of this use case?

Your thoughts?

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