The always thoughtful Nick Carr has a great post from last week on the great expansion and contraction of the Web universe most of us experience.
Indeed, statistics indicate that web traffic is becoming more concentrated at the largest sites, even as the overall number of sites continues to increase, and one recent study found that as people’s use of the web increases, they become “more likely to concentrate most of their online activities on a small set of core, anchoring Websites.”
Is this simply a function of the web’s crossover to mainstream? Or is the effect exaggerated, as late adopters flooding into the pool of web traffic tend to stay in the brightly-lit corners of the web? And if true, are we poised to see the great shakeout - when content sites that, ala the Long Tail theory, might have had economic viability no longer have a future? Food for thought.
UPDATE: Carr’s piece also includes a lengthy riff on the migration from Bloglines to Google Reader - the problems with the former being reasons being something Mulley recently nodded towards…eventually, even the fiercest critics of the Google can be seduced by the reliability….
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