Understanding the Customer Trumps Everything

July 27th, 2007 · No Comments

This column first appeared in Business and Finance magazine 27 July 2007.
Richard Delevan
What is it that Steve Jobs understands that most people in business don’t?
He is, by all accounts, tough to be around – and he isn’t known for his modesty. Imagine him next to Bill Gates, and he makes Gates seem humble by [...]

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Tags: Business and Finance

Where’s Me Laptop? Edelman & Microsoft Give Acers to Bloggers

January 2nd, 2007 · 8 Comments

So it seems public relations firm Edelman has been shipping Vista pre-loaded Acer Ferrari laptops to top bloggers (including Brandon LeBlanc, Scott Beale, Mauricio Freitas, Mitch Denny, Barb Bowman and Zen.Hevengames) on behalf of their client Microsoft.
Cue mayhem - with irate readers of some of those blogs going balubas and claiming that the bloggers [...]

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Tags: Uncategorized