Guarantee a Successful Career in PR for $30

May 16th, 2008 · 2 Comments

Somebody really wants to let Justin Green know….So claims my ex-colleague in London, Andrew Smith:
I’m willing to bet that if you spoke to most people working in PR today, the name Avinash Kaushik would mean nothing to them. Even amongst the PR 2.0 digeratti, I suspect he is largely unknown. At best they might be [...]

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Tags: Blogging · Business

Mark Penn. Micro-genius.

February 29th, 2008 · No Comments

Mark, Mark, Mark. Where’d it all go wrong? There you were, the great white hope of PR people everywhere. Micro-trending your way to a place in history by guiding the ‘inevitable’ ‘virtual incumbent’ ‘ready on Day One’ straight from Hill Force One to Hill Street Blues. On the way, $13m in fees, at least 13 [...]

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Tags: Business · Obama · US politics · media

Where’s Me Laptop? Edelman & Microsoft Give Acers to Bloggers

January 2nd, 2007 · 8 Comments

So it seems public relations firm Edelman has been shipping Vista pre-loaded Acer Ferrari laptops to top bloggers (including Brandon LeBlanc, Scott Beale, Mauricio Freitas, Mitch Denny, Barb Bowman and Zen.Hevengames) on behalf of their client Microsoft.
Cue mayhem - with irate readers of some of those blogs going balubas and claiming that the bloggers [...]

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Tags: Uncategorized